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April 17, 2014

Homework Help: Market Research

Posted by Darla on Wednesday, September 5, 2012 at 10:21pm.

In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didnít) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful?

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