May 26, 2016

Homework Help: marketing

Posted by student8087 on Sunday, August 5, 2012 at 2:13pm.

Answer the following questions:
1. Think of the value exchanged between Coca-Cola consumers and the company. What values are exchanged?
2. Visit Coca-Colaís corporate website. Select 3 different Coca-Cola brands. For each of these 3 SBUs, who is the target market? What differences and similarities are there between each SBUís target markets?
3. How does Coca-Cola build customer relationships and manage them?
4. Critically analyze (donít copy/paste) Coca-Colaís mission statement according to the criteria for a good mission statement in the text.
5. Describe and analyze the SBUís marketing strategy and marketing mix (4 Pís) that you selected from question 2. Compare at least 2 SBUís.
6. Perform a SWOT analysis for Coca-Cola.
7. Based on the information and the SWOT analysis, where should Coca-Cola concentrate its efforts on these SBUs? What recommendations would you give Coca-Cola if you were a consultant for the SBUs?

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