Saturday
April 19, 2014

Homework Help: marketing

Posted by student8087 on Sunday, August 5, 2012 at 2:13pm.

Answer the following questions:
1. Think of the value exchanged between Coca-Cola consumers and the company. What values are exchanged?
2. Visit Coca-Colaís corporate website. Select 3 different Coca-Cola brands. For each of these 3 SBUs, who is the target market? What differences and similarities are there between each SBUís target markets?
3. How does Coca-Cola build customer relationships and manage them?
4. Critically analyze (donít copy/paste) Coca-Colaís mission statement according to the criteria for a good mission statement in the text.
5. Describe and analyze the SBUís marketing strategy and marketing mix (4 Pís) that you selected from question 2. Compare at least 2 SBUís.
6. Perform a SWOT analysis for Coca-Cola.
7. Based on the information and the SWOT analysis, where should Coca-Cola concentrate its efforts on these SBUs? What recommendations would you give Coca-Cola if you were a consultant for the SBUs?

Answer this Question

First Name:
School Subject:
Answer:

Related Questions

SAT Math - Can I please get some help on these questions: 1. If , find the value...
marketing - Which of the following statements best describes the modern view of ...
marketing - List three questions a marketing manager might want to ask. Then, ...
marketing - Delivering the value proposition is also known as: A. endless chain ...
marketing - The marketing manager at Massimino & McCarthy, a chain of retail ...
marketing - Which of the following statements regarding marketing strategies is ...
marketing - Which of the following statements regarding marketing strategies is ...
Marketing Principles - Motivating and Leading The following are the four P's in ...
Graphs - Suppose there's a model with 2 constraints originally. Now that another...
marketing - please can you help to give idea or answer for this homework in ...

Search
Members