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April 20, 2014

Homework Help: Marketing

Posted by Blu on Saturday, August 4, 2012 at 7:58pm.

The Ethical Decision-Making Matrix II:



A. is a realistic guide to performance only when profits are strong and performance evaluations are already positive.


B. is a good tool for personal ethics but fails as a basis for a firm's actions when faced with real-world issues.


C. will be ineffective unless the questions are answered without masking incongruent situations and facts.


D. places the burden on the firm's own code of ethics and the actions of senior management.

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