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Suppose that you've been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store's lost customers and rebuild those relationships.

  • marketing -

    Frankly, I think the case for independent bookstores is a lost cause. The chains offer good prices, excellent service, and huge selections. Even the large chains can't compete against each other -- so at least one of them has given up and gone under. Independent book sellers don't stand a chance -- except perhaps in very large markets.

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