posted by Ron on .
Which of the following is NOT one of the three steps to take when audience benefits are hard to identify or develop?
A. Identify the feelings, fears, and needs that may motivate your audience.
B. Identify the objective features of your product or policy that could meet the needs you've identified.
C. Describe the drawbacks of the alternatives.
D. Show how the audience can meet their needs with the features of the policy or product.
I think the answer is "C"