Which of the following is NOT one of the three steps to take when audience benefits are hard to identify or develop?

A. Identify the feelings, fears, and needs that may motivate your audience.
B. Identify the objective features of your product or policy that could meet the needs you've identified.
C. Describe the drawbacks of the alternatives.
D. Show how the audience can meet their needs with the features of the policy or product.

I think the answer is "C"

I agree.

To determine the answer, let's go through each option and analyze it in relation to the three steps to take when audience benefits are hard to identify or develop.

A. Identify the feelings, fears, and needs that may motivate your audience.
This step involves understanding the emotional and psychological aspects of your audience and identifying their motivations, fears, and needs. It helps to resonate with them by appealing to their emotions and understanding what they value.

B. Identify the objective features of your product or policy that could meet the needs you've identified.
This step involves examining the specific features of your product or policy that can address the identified needs of your audience. By highlighting these features, you can show how your offering can provide a solution to their problems or fulfill their desires.

C. Describe the drawbacks of the alternatives.
This option focuses on discussing the disadvantages or drawbacks of alternative solutions or products when compared to your own. By highlighting shortcomings in competing offerings, you aim to position your product or policy as a better choice.

D. Show how the audience can meet their needs with the features of the policy or product.
This step involves demonstrating how your audience can fulfill their needs by utilizing the features of your product or policy. By clearly linking the benefits of your offering to the needs of your audience, you can better communicate its value.

Based on these explanations, it appears that option C ("Describe the drawbacks of the alternatives") is NOT one of the three recommended steps to take when audience benefits are hard to identify or develop. Therefore, your assumption is correct, and the answer is C.