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October 25, 2014

Homework Help: critical thinking

Posted by Anonymous on Wednesday, July 18, 2012 at 10:17pm.

Hi Everyone!

Please post a substantive response to the following discussion questions by clicking on Reply:

Euphemisms: seek to mute the disagreeable aspects of something or to
emphasize its agreeable aspects

Advertisers, even the media, will use euphemisms to make unfortunate situations sound much more positive.

Some examples we hear almost daily include the following:

Downsizing/Rightsizing = Laid Off/Fired
Gone to a better place = Died
Wetlands = Swamp
Landfill = Dump
Sanitary Landfill = Itís still a dump
Big-boned = overweight
The Candidate Misspoke = The candidate has been caught in a lie
Pre-owned vehicle = Used Car
Quality pre-owned vehicle = Expensive used car
Certified pre-owned vehicle = Very expensive used car

What are other euphemisms you have heard in advertising or the media? Explain why the euphemism was used and its effect.

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