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April 20, 2014

Homework Help: Marketing

Posted by Michelle on Friday, June 22, 2012 at 7:51pm.

A survey of local businesses firms to determine how they forecast sales will produce a variety of answers. Some will claim they do not use any format techniques to forecast sales. You know they must be using some approach, no matter how loosely defined. How do you know a business firm is making a sales forecast? What are the implications of not making a sales forecast?

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