Posted by Jack on Thursday, May 24, 2012 at 11:37am.
1) Advertisers want to reach the hearts and minds of the people who are watching the ads. Today’s washing powders don’t just clean clothes; they make them pure. A car isn’t simply a means of getting from A to B, but can give you a real buzz. This concept is carried to the extreme when an ad doesn’t even show the brand it is trying to sell.
It reads fine. How do you want to rephrase it? Shorten it? Or what?
2) What effect can the use of children in ads have?
I need to rephrase this sentence.
It is children who are often the invisible victims of advertising because they do not have the mental tools to comprehend the fallacies in the advertisers' ideas. In Italy, one-third of all ads sell food, with children and adolescents appearing in them.
3) The use of children in advertising can turn them into unwitting victims since they are unable to defend themselves against the power of advertisers' words.
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