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April 18, 2014

Homework Help: Marketing - Consumer Choice Models

Posted by Lisa on Thursday, May 10, 2012 at 12:45pm.

Which consumer choice model involves prioritizing service attributets and then using minimum level cutoffs when evaluating a service?
A. Conjunctive
B. Disjunctive
C. Lexicographic?
I think it is A. but I am not certain. Help!

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