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April 26, 2015

Homework Help: marketing

Posted by kim on Saturday, May 5, 2012 at 6:10pm.

You have been approached by the makers of the Holo-Generator. The Holo-Generator is an innovative product that fits in the palm of your hand and plays three-dimensional music videos through sound and holographic images. This product has not yet been developed. The executive team is awaiting your expertise and direction before developing the prototype.



You have been tasked with the following:

1. Provide a detailed profile of the potential target market including demographics, psychographics, geographics & behavioralistic segments.



2. Develop a PEST analysis.



3. Develop a SWOT analysis.



4. Identify the direct & indirect competitors of the Holo-Generator and provide background on each (price points, features, strengths, weaknesses, etc.).



5. Forecast at least 3 potential problem areas/activities that could hinder market penetration.

The makers of the Holo-Generator are quite demanding and are requiring that your company submit a detailed written report by their deadline in order to be considered for this marketing project.

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