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July 23, 2014

Homework Help: Marketing

Posted by Donny on Monday, April 30, 2012 at 6:28pm.

Many companies introduce products that compete not only with their competitorsí brands but with their own internal brands.
A. Under what conditions would you introduce a new product that you are sure will cannibalize one of your existing products?
B. Why would you consider doing this?
C. Develop an example / problem (i.e., numerical and written) including price and cost data to demonstrate your understanding of this concept. (

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