what is the realationship between promotion and sale promotion
The relationship between promotion and sales promotion is that sales promotion is a specific type of promotion.
Promotion refers to any activity or communication that seeks to inform, persuade, or remind potential customers about a product, service, or brand. It includes various methods such as advertising, personal selling, public relations, and sales promotion.
Sales promotion, on the other hand, is a specific type of promotion that aims to provide immediate incentives or benefits to encourage customers to make a purchase or take a specific action. It often involves short-term tactics to stimulate sales and create a sense of urgency, such as discounts, coupons, samples, contests, or loyalty programs.
To understand the relationship between promotion and sales promotion, you need to recognize that sales promotion is just one part of the broader promotional mix. While promotion encompasses many different marketing techniques, sales promotion focuses specifically on driving immediate sales by providing incentives to customers. So, sales promotion can be seen as a subcategory or subset of overall promotion efforts.