Be sure to view the 4P's interactive in this week's lecture prior to entering this discussion.
What rationale did you use to choose the option you chose for Our Town Photography?
What changes would you recommend to the marketing mix for the Our Town Photography Premier Portrait Service?
Comment on the following statement: There is a correct marketing mix for every product and/or service.
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what changes would you recommend to the marketing mix for the our town photography premier portrait service?
To answer the first question, I would need to review the 4P's interactive in the week's lecture. However, I can explain a general rationale for choosing an option in a marketing decision. When choosing an option for a business like Our Town Photography, the rationale can vary depending on factors such as target market, competition, pricing strategy, and desired positioning. It is essential to consider the potential impact of each option on product, price, place, and promotion.
For the second question, recommendations for changes to the marketing mix for Our Town Photography's Premier Portrait Service would again depend on factors specific to the business. However, some general recommendations might include:
1. Product: Enhance the Premier Portrait Service by offering additional customization options, improving the quality of prints or providing unique features that differentiate it from competitors.
2. Price: Research the market to determine an optimal pricing strategy, considering factors such as cost of production, competitor pricing, and value perceived by customers.
3. Place: Evaluate the distribution channels and determine if there are opportunities to expand or improve the reach of the Premier Portrait Service. This could include exploring partnerships with complementary businesses or expanding online presence.
4. Promotion: Develop a comprehensive promotional strategy to raise awareness about the Premier Portrait Service. This might involve advertising through various channels, leveraging social media platforms, and conducting targeted marketing campaigns.
Finally, let's address the statement "There is a correct marketing mix for every product and/or service." This statement is not entirely accurate. The marketing mix is influenced by several factors, including the nature of the product or service, target market characteristics, competitive landscape, and overall business objectives. Therefore, the "correct" marketing mix can vary based on these factors. It is essential to analyze and adapt the marketing mix to align with the specific needs and circumstances of each product or service.