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March 25, 2017

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General Mills Warm DelightsTM: Indulgent, Delicious and Gooey! I recommend we all taste test Warm Delights prior to discussing the following questions:


In what stage of the product life cycle is cake mix in the U.S.?

What is the competitive set of desserts in which Warm Delights is located?

What stage of the product life cycle are these desserts in?

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