posted by Chase on .
As a growing number of producers pursue multichannel distribution, they could probably learn some lessons from the masters at the game—the big soda companies. Think of all the places in your community where you can purchase a Coke or a Pepsi. How is the soda promoted differently through each channel? How does the price change at each venue? How high would the price of a soda need to be before you would decide not to
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