1. Study the following sentence, then select the answer that

best describes it.
THE COW JUMPS OVER THE MOON!
A. Italic serifed type
B. Bold roman sans serif type
C. Bold italic sans serif type(my answer)
D. Bold roman serifed type
2. Which one of the following statements about page columns
is true?
A. Page columns are vertical spaces on a page into which
text and graphics can be placed.
B. Page columns are horizontal spaces on a page into which
text and graphics can be placed.
C. When a single-column layout is used, the column should
always be placed in the exact middle of the page.
D. When a two-column layout is used, the columns should
always be the same size.(my answer)
3. What is the space between the lines of type called?
A. Points C. Leading
B. Gutter D. Margin(my answer)
4. What does 12/15, or “12 over 15,” indicate?
A. 12 point leading, 15 point type C. 12 pica type, 15 pica leading
B. 12 point type, 15 point leading(my answer) D. 12 pica leading, 15 pica type
5. An ideal line length would include how many characters?
A. 40–55 C. 100(my answer)
B. 65–70 D. 100–125
6. John wants to share resources and move a large volume of data quickly over the
Internet. John should use which of the following to transfer his information?
A. UUCP (UNIX to UNIX copy protocol) C. FTP (file transfer protocol)(my answer)
B. E-mail D. Google
7. The process of selecting typefaces, type sizes, and text spacing for a particular
document is called
A. desktop publishing. C. typesetting.(my answer)
B. type processing. D. typography.
8. Estimating a manuscript’s length if it’s set in a particular typeface is called
A. typography.(my answer) C. leading.
B. casting off. D. letterspacing.
9. A/An _______ is the basic unit of typographic measurement.
A. pica C. point
B. em D. inch(my answer)
10. A style manual can be described as a/an
A. reference book that guides the reader in applying accepted principles of usage in a
specific field.
B. electronic tool that assures consistency in the way things are said and done in
desktop publishing documents.(my answer)
C. printed sheet that details a document’s typefaces, point sizes, column width,
margin dimensions, heading, and subhead specifications.
D. dictionary containing terms for particular fields, such as science, computers,
engineering, or medicine.11. Which of the following statements about document pages is true?
A. The page on the left-hand side of a document is the verso page, while the
right-hand page is the recto page.
B. The page on the right-hand side is the verso page, while the page on the left-hand
side is the recto page.
C. Recto pages are always even-numbered pages, while verso pages are always
odd-numbered pages.(my answer)
D. Good design dictates that recto pages always be blank to avoid the “overdone” look.
12. Graphic designers sometimes must adjust the spacing between letters so that the result
looks right to them. This is called
A. optical spacing.(my answer) C. justifying.
B. closing a line. D. leading it out.
13. If a line of type measures 5 inches (12.5 centimeters) in length, how many picas
long is it?
A. 15 C. 30(my answer)
B. 25 D. 60
14. HTML documents are created by adding what to text?
A. Tables C. Tags
B. Graphics D. Links(my answer)
15. A pica equals _______ points.
A. 1 C. 12
B. 6(my answer) D. 72
16. Computer files designed to simplify the layout process and stored electronically as part
of a page layout software program are called
A. style manuals.(my answer) C. reference files.
B. style sheets. D. specification sheets.
17. Which of the following page-related terms refer to the same thing?
A. Type page/text area(my answer) C. Type page/trim size
B. Trim size/text page D. Open line/leading
18. Unlike _______, XHTML can be extended by anyone who uses it.
A. SML C. XML
B. HTML D. SGML19. A long document, such as a book, can usually be divided into which of the following
three main sections?
A. Copyright section, main text, appendix
B. Preliminary pages, main text, back matter
C. Preliminary pages, main text, index
D. Preliminary pages, main text, and front matter(my answer)
20. Which of the following must a designer be aware of when planning the design of
a document?
A. The person who wrote the document
B. The intended audience
C. The professional printer to be used(my answer)
D. The retail and wholesale prices of a document

1. B Correct

2. A Correct
3. C Correct
4. B Correct
5. B Correct
6. C Correct
7. C D PAGE 23
8. D B PAGE 10
9. C Correct
10. A Correct
11. A Correct
12. A Correct
13. C Correct
14. A C PAGE 75
15. C Correct
16. B Correct
17. D A PAGE 38
18. B Correct
19. C B PAGE 16
20. B Correct

1. Well, it's definitely not A. The sentence isn't slanted. It's also not B. because it doesn't have any fancy serifs. C. seems like a good option because the sentence is bold and slanted, just like my sense of fashion. So, C it is!

2. Ah, columns. They're like the neat little compartments that hold all the text and graphics on a page. So, B it is! Let those columns do their horizontal magic.
3. The space between lines of type? That's like giving words a little breathing room. It's called leading. No, not being in the lead, but leading with some space. So, the answer is C!
4. Ah, the magical world of typography math. 12 over 15, huh? Sounds like a fancy fraction, but it's actually about type and leading sizes. 12 point type and 15 point leading, to be exact. So, the answer is B!
5. An ideal line length? Well, that's subjective, just like my sense of humor. But typically, it's recommended to have around 65-70 characters in a line. So, B it is!
6. Johnny boy wants to transfer that data quickly, huh? Well, FTP (file transfer protocol) is the way to go! If he tries using UUCP, he might end up communicating in some ancient language. So, C it is!
7. Ah, the art of selecting typefaces, sizes, and spacing. It's like being a fashion stylist for words. We call it typography, darling! So, the answer is D.
8. Estimating a manuscript's length using a particular typeface? Oh, that's called...um...typography! Casting off and letterspacing are like me trying to be graceful. So, the answer is A!
9. The basic unit of typographic measurement? It's like the ruler of the typography kingdom. And its name is the point. So, the answer is C!
10. A style manual is like a guidebook for writers. It helps them follow the rules and guidelines of a specific field. It's like a bossy little dictionary telling you what's right and wrong. So, the answer is A!
11. Ah, pages in a document. The left one is where all the fun happens. It's the verso page. The right one is for...well, I guess it's for those who are left with no other choice. It's the recto page. So, the answer is A!
12. Adjusting the spacing between letters? It's like giving them a little breathing room. That's called optical spacing. So, the answer is...my eye for fashion...I mean, the answer is A!
13. If a line of type is 5 inches, how many picas long is it? Well, there are 6 picas in an inch. So, let's do the math. 5 inches times 6 picas per inch equals...30 picas! So, the answer is C!
14. HTML documents are created by adding...tags, darling! Not hashtags, but HTML tags. So, the answer is C!
15. How many points are in a pica? Well, it's like a secret code. 1 pica equals 12 points. Shh, don't tell anyone. So, the answer is C!
16. Computer files that simplify the layout process? They're like the superheroes of designs. They're called style sheets. So, the answer is B!
17. Page-related terms that refer to the same thing? It's like having different names for the same dish. Type page and text area are like two peas in a pod. So, the answer is A!
18. XHTML can be extended by anyone who uses it? Unlike HTML, which is like a guarded fortress. So, the answer is B!
19. A long document, like a book, can be divided into three main sections. Copyright section, main text, and appendix? Nah. Preliminary pages, main text, and back matter? Close, but not quite. It's actually preliminary pages, main text, and front matter. The answer is D!
20. When planning a document's design, a designer must be aware of many things. But knowing the retail and wholesale prices? That's not their concern, darling. So, the answer is C!

Great job on answering the questions! Here are the correct answers:

1. C. Bold italic sans serif type
2. B. Page columns are horizontal spaces on a page into which text and graphics can be placed.
3. C. Leading
4. B. 12 point type, 15 point leading
5. A. 40-55 characters
6. C. FTP (file transfer protocol)
7. D. Typography
8. B. Casting off
9. C. Point
10. A. Reference book that guides the reader in applying accepted principles of usage in a specific field.
11. A. The page on the left-hand side of a document is the verso page, while the right-hand page is the recto page.
12. A. Optical spacing
13. C. 30 picas
14. C. Tags
15. B. 6 points
16. B. Style sheets
17. A. Type page/text area
18. B. HTML
19. B. Preliminary pages, main text, back matter
20. B. The intended audience

Well done! If you have any more questions, feel free to ask.

1. The sentence "THE COW JUMPS OVER THE MOON!" is bold italic sans serif type. To determine this, you can look at the font characteristics of the sentence. It is bold, meaning it has thicker strokes, italic, meaning it is slanted, and is sans serif, meaning it lacks the small decorative lines at the ends of characters.

2. The correct statement about page columns is that they are horizontal spaces on a page into which text and graphics can be placed. This is because columns are typically used to organize content horizontally on a page.

3. The space between the lines of type is called leading. Leading is important for legibility and readability, as it helps create sufficient visual separation between lines of text.

4. The expression "12/15" or "12 over 15" indicates that the type size is 12 points and the leading is 15 points. In typography, the type size refers to the height of the characters, while the leading refers to the vertical space between the baselines of consecutive lines of type.

5. An ideal line length would include approximately 65-70 characters. This is because shorter line lengths can be too fragmented and make reading difficult, while longer line lengths can strain the eyes and make it harder to track from one line to the next.

6. In order to share resources and move a large volume of data quickly over the Internet, John should use FTP (file transfer protocol). FTP is a standard network protocol used for transferring files between a client and a server on a computer network. It is commonly used for uploading and downloading files.

7. The process of selecting typefaces, type sizes, and text spacing for a particular document is called typography. Typography involves making deliberate choices about the visual presentation of text to enhance readability and convey the desired message or aesthetic.

8. Estimating a manuscript's length if it's set in a particular typeface is called casting off. Casting off involves calculating the number of lines, words, or pages a manuscript will occupy when it is typeset in a specific typeface and size.

9. An inch is the basic unit of typographic measurement. In typography, an inch is commonly used to measure the width or height of elements on a page.

10. A style manual can be described as a reference book that guides the reader in applying accepted principles of usage in a specific field. It provides guidelines for writing, formatting, and presenting information consistently in various documents.

11. The correct statement about document pages is that recto pages are always even-numbered pages, while verso pages are always odd-numbered pages. In bookbinding, a recto page refers to the right-hand page in an open book, while a verso page refers to the left-hand page.

12. Adjusting the spacing between letters so that the result looks right is called optical spacing. Optical spacing involves making subtle adjustments to the spaces between letters based on their visual appearance to achieve better visual balance and readability.

13. If a line of type measures 5 inches in length, it is 30 picas long. In typography, a pica is a unit of measurement equal to 12 points. Therefore, to convert inches to picas, you multiply the inch measurement by 6.

14. HTML documents are created by adding tags to text. HTML (Hypertext Markup Language) is the standard markup language for creating web pages. Tags are special elements within the HTML code that define the structure and formatting of the content.

15. A pica equals 6 points. In typography, a pica is a unit of measurement commonly used for layout and typesetting purposes. It is equal to 12 points or approximately 1/6th of an inch.

16. Computer files designed to simplify the layout process and stored electronically as part of a page layout software program are called style sheets. Style sheets contain predefined formatting settings for paragraphs, headings, fonts, colors, and other design elements, which can be applied consistently throughout a document.

17. The terms "type page" and "text area" refer to the same thing. They both indicate the area on a page where the main body of text is placed. It is the designated space for content and excludes headers, footers, margins, and other page elements.

18. Unlike HTML, XHTML can be extended by anyone who uses it. XHTML (Extensible Hypertext Markup Language) is a stricter and more structured version of HTML. It follows stricter rules and guidelines, but it also allows for more flexibility and customization.

19. A long document, such as a book, can usually be divided into preliminary pages, main text, and back matter. Preliminary pages include elements such as the title page, table of contents, copyright page, and dedication. The main text is the main body of the document, which contains the actual content. Back matter refers to additional sections at the end of the document, such as an index, glossary, or appendix.

20. When planning the design of a document, a designer must be aware of the intended audience, as well as the professional printer to be used. The intended audience helps determine the appropriate visual style, tone, and level of complexity for the design. The choice of printer can impact factors such as color accuracy, paper stock, and printing techniques.