Wednesday
April 1, 2015

Homework Help: ETH501

Posted by Bernard on Tuesday, November 22, 2011 at 11:56am.

Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved August 2, 2011, from ABI/INFORM Global.

While this is an interesting case study, it is a very lengthy and also fairly complex one as well. To this extent, I don’t want you to simply recount the storyline of the article in your response to the requirements. Rather, I want you to locate and critically evaluate the salient issues of business ethics, and analyze them within the context of virtue ethics - and the questions that I have posed for you below.

In a 5-7 page paper (not including your cover page and references), please address the following:

1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to working conditions, worker safety, fairness, attitudes towards the environment, etc.

3) Which of the three normative ethics we've studied - i.e., deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case? Why?

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