posted by pat .
The exact price of the product should be mentioned: a. early in the letter, as soon as the offer is first mentioned. b. in the middle of the letter, as soon as benefits are first mentioned. c. in the last fourth of the letter, after the copy makes the reader really want the product. d. only on the reply coupon, since by then the reader will have definitely decided to make a purchase and the price will no longer be an issue. im saying that it is b.
You're probably right.
im choosing between b or c. costs are generally mentioned near the end of the body and are connected to specific benefits. c. shows generally, the price is not mentioned until the last fourth of the message, after the content makes the audience want the product. according to my book i think c would be the better option.
I still prefer b, but if your book advocates c, then I guess that should be your answer.