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April 20, 2014

Homework Help: business communication

Posted by pat on Sunday, November 6, 2011 at 11:36am.

The exact price of the product should be mentioned: a. early in the letter, as soon as the offer is first mentioned. b. in the middle of the letter, as soon as benefits are first mentioned. c. in the last fourth of the letter, after the copy makes the reader really want the product. d. only on the reply coupon, since by then the reader will have definitely decided to make a purchase and the price will no longer be an issue. im saying that it is b.

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