Homework Help: Business communication

Posted by Diana on Monday, September 26, 2011 at 4:36pm.

which of the following is not one of the three steps to take when audience benefits are hard to identify or develop?
a. Identify the feelings, fears, and needs that may motivate your audience.
b. Identify the objective features of your product or policy that could meet the needs you've ifentified.
c. Describe the drawbacks of the alternatives.
d. Show how the audience can meet their needs with the features of the policy or product.

Business communication - PsyDAG, Wednesday, September 28, 2011 at 2:34am
With the conditions described, why would you want to describe the drawbacks (C)?

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