Homework Help: Statisitics

Posted by GG on Monday, September 5, 2011 at 2:16am.

As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. State the differences between the forecasting methods that can be used. Which one would you use and why? If you make any assumptions, state them explicitly.

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