For business marketing, we are planning to make and sell soap, with our target audience as teenagers. What do you think we need to do in order to attract lots of customers and for them to sell?
Girls are a pushover for smelly soap, which is not harsh (pH).
Boys are interested in deodorant soaps that are marketed NOT as girly soaps.
Need to use the 4 P's of marketing
Product
Price
Place
Promotion
To attract and sell to a large number of teenager customers, you'll need to focus on several key aspects of your business marketing strategy. Here are a few steps you can take:
1. Understand your target audience: Begin by conducting thorough market research to understand the preferences, needs, and purchasing behavior of teenagers. Consider their interests, values, and lifestyle choices to tailor your product and messaging accordingly.
2. Create a compelling brand: Develop a brand identity that resonates with teenagers. This includes choosing a name, logo, and packaging design that appeals to their aesthetic sensibilities. Consider incorporating vibrant colors, unique shapes, or trendy design elements to catch their attention.
3. Craft a strong value proposition: Determine what makes your soap unique and appealing to teenagers. Highlight the benefits and features that they value, such as natural ingredients, hypoallergenic formulas, or eco-friendly packaging. Clearly communicate these advantages in your marketing materials and product descriptions.
4. Build an online presence: Establish a strong online presence through a comprehensive digital marketing strategy. Create a visually appealing website that showcases your products, provides product details, and offers an easy shopping experience. Utilize social media platforms popular among teenagers (such as Instagram, TikTok, or Snapchat) to share engaging content, run contests or giveaways, and interact with potential customers.
5. Leverage influencer marketing: Partner with popular influencers or bloggers who have a strong following among teenagers. Collaborate on sponsored posts or product reviews to generate buzz and gain credibility among your target audience. Ensure that the influencers align with your brand values and target demographic.
6. Engage with your audience: Encourage two-way communication with your customers to build brand loyalty. Respond promptly to queries, comments, and reviews on social media platforms and your website. Consider offering loyalty programs, discounts, or referral incentives to encourage repeat purchases and word-of-mouth marketing.
7. Seek feedback and adapt: Regularly seek feedback from your customers to understand their preferences, suggestions, and areas for improvement. Use this information to continually refine your products, marketing strategies, and customer experience.
Remember, building a successful business takes time and effort. Continuously monitor your marketing efforts, adapt strategies as needed, and stay tuned to current trends to keep attracting and retaining your teenage customer base.