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Marketing Research

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You are the owner of a mid-size business that sells medical devices to hospitals, clinics, and physicians. Your products include implantable devices (pacemakers) and equipment used for therapeutic applications such as dialysis, monitoring of blood sugars, and physical therapy for patients who have had major orthopedic surgery. Discuss how changes in the demographic dimensions of the country might affect your business, including both positive and negative outcomes.

  • Marketing Research - ,

    Demographics show that the population is aging. There are and will be more people over 60.

    How will this fact affect your business?

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