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Posted by on Thursday, August 18, 2011 at 7:10pm.

the fact that many americans want the convenience of driving gas-guzzling trucks and sport utility vehicles that contribute disproportionately to pollution and global warming is an example of:
A. the micro-macro dilemma
B. discrepancies in customer value
C. marketing ethics.
D. the consumer's needs.

  • marketing - , Thursday, August 18, 2011 at 7:19pm

    I'll be glad to discuss your answer with you.

  • marketing - , Thursday, August 18, 2011 at 7:28pm

    I was thinkink it would be micro-macro dilemma. Because some customers prefer these things but, they may not be right for everyone else.

  • marketing - , Thursday, August 18, 2011 at 7:33pm

    the trouble is that discrepancies also looks corrcet because there is a difference between the venefits a customer see from a market offering and the costs of obtaining those benefits. aka the fun factor verses the gas price and pollution

  • marketing - , Thursday, August 18, 2011 at 7:35pm

    i don't think it has to do with marketing ethics or consumer needs at all.

  • marketing - , Thursday, August 18, 2011 at 7:39pm

    I think its the discrepancies in customer value.

  • marketing - , Thursday, August 18, 2011 at 7:44pm

    Thank you, i have been thinking about this for about an 1hr.

  • marketing - , Thursday, August 18, 2011 at 7:45pm

    It could be consumer needs, but not for all consumers. For example, if a family has 4 or 5 children, then they would need a 6 or 7 passenger vehicle for family uses, including long trips, ferrying kids to school or home, etc.

    But since not all consumers have needs like that, I think Ms. Sue is right -- consumer value -- what the consumer values.

  • marketing - , Thursday, August 18, 2011 at 7:53pm

    Thank you!

  • marketing - , Thursday, August 18, 2011 at 8:09pm

    YW!!

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