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December 20, 2014

Homework Help: ECONOMICS

Posted by KIM on Sunday, July 31, 2011 at 6:20pm.

1. When McDonald’s Corp. reduced the price of its Big Mac by 75 percent if customers also purchased french fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its U.S. sales growth. It didn’t. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald’s plans?

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