Homework Help: ECONOMICS

Posted by KIM on Sunday, July 31, 2011 at 6:20pm.

1. When McDonald’s Corp. reduced the price of its Big Mac by 75 percent if customers also purchased french fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its U.S. sales growth. It didn’t. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald’s plans?

ECONOMICS - Ms. Sue, Sunday, July 31, 2011 at 6:36pm
Evidently customers didn't want fries and a soft drink.

http://www.econlib.org/library/Enc/GameTheory.html

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