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November 20, 2014

Homework Help: principle of marketing

Posted by vedrana on Wednesday, July 20, 2011 at 12:42pm.

Why would a company use an undifferentiated targeting strategy?
____a. The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them.
____b. The undifferentiated strategy requires less time and fewer resources.
____c. The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix.
____d. The undifferentiated strategy is expensive to implement but tends to produce the most sales.
Is C correct answer?thank you

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