posted by Roz on .
Why do Sociologist use Surveys and what type of data do they receive from survey research?
What are the advantages and disadvantages of using surveys?
Surveys usually collect opinions. Since they are self-reported, the results may not accurate. However, surveys are often the only way to collect this data.
There are various variables that need to be considered. One is the type of questions to be used, e.g., true-false, multiple choice, Likert type scale, open-ended, etc.
Another variable that can make a difference is whether the interviewer is present (or not) when the survey is answered.
The more sensitive the topic of the survey, the less likely that valid responses will be given.
I hope this helps a little more.