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For this activity, consider one of the products below that you are familiar with. Think about how this product is marketed and write and essay describing it terms of each of the marketing mix elements (product, distribution, price, and promotion). You will be graded on your ability to apply the marketing mix elements to your product. You may refer to chapter 1 in your book and to the unit lecture for additional information.

Your essay must be at least 6 paragraphs (One introduction paragraph, one body paragraph for each marketing mix element, and a conclusion).

Choose one of the following products:
Running shoes
Mp3 player
A mini-van
Golf clubs
A designer brand t-shirt
Building blocks
Patio furniture
A sonic toothbursh

  • Marketing -

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