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August 31, 2014

Homework Help: Brand Image--Need of Extreme Help

Posted by mary on Friday, May 27, 2011 at 7:38pm.

How do the components of Adidas create the product image?

The components are the Logo—which is the 3 stripes, is there a trademark for Adidas? The other component is the slogan which is—Impossible is nothing. The Brand name which is Adidas is also a component of Adidas. How do these components create the brand image?

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