Homework Help: Brand Image--Need of Extreme Help

Posted by mary on Friday, May 27, 2011 at 7:38pm.

How do the components of Adidas create the product image?

The components are the Logo—which is the 3 stripes, is there a trademark for Adidas? The other component is the slogan which is—Impossible is nothing. The Brand name which is Adidas is also a component of Adidas. How do these components create the brand image?

Brand Image--Need of Extreme Help - Ms. Sue, Friday, May 27, 2011 at 7:41pm
Don't these symbols plant these ideas in the minds of potential customers: speed, invincibility, importance?

This site may help you.

http://en.wikipedia.org/wiki/Brand
Brand Image--Need of Extreme Help - mary, Friday, May 27, 2011 at 7:52pm
Adidas does Ads on TV And sponsers sport starts which enourages others to go and purchase this brand. More ideas?

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