November 29, 2015

Homework Help: ^^Brand Extension^^

Posted by cassandra on Thursday, May 19, 2011 at 6:51pm.

wat does brand extension mean? cud u give me an example?

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category.

Wat is this saying? Like Secret be an example?

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