Homework Help: ^^Brand Extension^^

Posted by cassandra on Thursday, May 19, 2011 at 6:51pm.

wat does brand extension mean? cud u give me an example?

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category.

Wat is this saying? Like Secret be an example?

^^Brand Extension^^ - Ms. Sue, Thursday, May 19, 2011 at 6:58pm
I don't know how to simplify the above passage from Wikipedia.

Secret seems to make only deodorant products, where Jello extended it's original gelatin to pudding pops.

http://en.wikipedia.org/wiki/Secret_(brand)#Current_List_of_Products
^^Brand Extension^^ - cassandra, Thursday, May 19, 2011 at 7:01pm
okay. but i dont want that example from wikipedia. I want something else. is there another food item example you give to me plese?
^^Brand Extension^^ - Ms. Sue, Thursday, May 19, 2011 at 7:04pm
http://www.brandxpress.net/2007/03/top-brand-extensions/

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