How do the components of Adidas create the product image?
The components are the Logo—which is the 3 stripes, is there a trademark for Adidas? The other component is the slogan which is—Impossible is nothing.
To understand how the components of Adidas create the product image, we can look at the role of each component: the logo and the slogan.
1. The Logo: The Adidas logo, famously known as the "3 stripes," plays a crucial role in creating the product image. The logo's distinctive design and recognized worldwide serves as a visual representation of the brand. The 3 stripes have become synonymous with Adidas, making it easily distinguishable and memorable. This logo is used on the products themselves, as well as in advertising, marketing campaigns, and promotional materials.
Trademark for Adidas: Yes, there is a trademark for Adidas. The brand has registered its logo, including the 3 stripes design, as a trademark to protect its unique identity and prevent others from using it without permission.
2. The Slogan: Adidas uses the slogan "Impossible is nothing" to reinforce their brand image and messaging. This slogan encapsulates the brand's philosophy and values, emphasizing determination, motivation, and overcoming obstacles. By associating themselves with this ethos, Adidas positions itself as a brand that supports and empowers athletes and individuals striving to achieve greatness.
Overall, the combination of the distinctive logo and impactful slogan helps to shape and reinforce the product image of Adidas as a global sports brand that stands for quality, innovation, and inspiration.