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MKTG205-1101B-07 Principles of Marketing
Assignment Name: Unit 5 Individual Project
Deliverable Length: 2-3 pages
Details: Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization and prepare an APA paper that specifically:

Describe the main line of business of the company
Names four of the countries in which the company operates
Explains, in detail, the implementation of the 4P's marketing mix concept by the company including:
target market
product strategy
distribution strategy
communication strategy
pricing strategy
Describes any differences observed in the implementation of this concept, from one country to another

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