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April 1, 2015

Homework Help: Principles of Marketing

Posted by ak on Tuesday, April 5, 2011 at 12:00am.

A marketing manager is considering opportunities to export her film’s current consumer product to several different countries. She is interested in getting secondary data that will help her narrow down choice to countries that offer the best potential. The manager then plans to do more detailed primary research with consumers in those markets. What suggestions would you give her about how to proceed?

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