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July 1, 2015

Homework Help: Marketing

Posted by Ami on Saturday, April 2, 2011 at 7:09pm.

The emergency room staff in Houston's largest hospital is surprised and pleased when a four-day Fourth of July weekend brings fewer accident victims in for treatment. They know from experience that such public holidays have high rates of accidents. For the hospital business office, the lower demand for the emergency room services means?
a break in the service continuum.

its services are no longer tangible.
its services can be separated from the staff.
the hospital has idle production capacity.
an opportunity for gap analysis

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