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May 6, 2015

Homework Help: marketing

Posted by Anonymous on Sunday, March 27, 2011 at 9:39pm.

47) When segmenting broad product-markets, cost considerations tend

A. To lead to more aggregating.
B. To lead to a large number of small, but very homogeneous, product-market segments.
C. To be unimportant as long as the segmenting dimensions are operational.
D. To encourage managers to disregard the criterion that a product-market segment should be substantial.

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