Homework Help: marketing

Posted by shantay on Tuesday, March 22, 2011 at 4:58pm.

Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully

marketing - Writeacher, Tuesday, March 22, 2011 at 5:38pm
I would explore the "value added" idea. As it's stated in the assignment, it means absolutely nothing because whatever "value" is being added is not clear. You have to know what that "value" is before you can determine how it falls with the other two in making some determination.

Answer this Question

Related Questions

International Buisness - The marketing department is asked to formulate a ...
Business - which marketing strategy invloves retaining focus on a single product...
Marketing - Select a product or service that you would like to introduce to the ...
marketing - Select a product or service you would like to introduce to the ...
principle of marketing - Why would a company use an undifferentiated targeting ...
Business - Please check my answers: #7-A firm's marketing mix decision areas...
Marketing - Help with marketing plan. I need help with the following for a ...
managment science - Supposed you have been hired as a Marketing Manager in a ...
Marketing - Supposed you have been hired as a Marketing manager in a Food ...
marketing - Identify the strategy decisions a marketing manager must make in the...

For Further Reading

First Name:
School Subject:
Answer: