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March 27, 2017

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Courtney, a sales manager, and her team of six have been assigned the task of developing a marketing strategy for a new software product developed by her company. A couple of team members propose a business plan centered on a good price that would make the product affordable. Some members proposed a marketing plan around the value added by the product, and others felt that the focus should be on the brand. After considerable debate, the team cannot reach a consensus on the strategy. Determine the decision-making strategies Courtney can adopt to complete the task successfully

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    I would explore the "value added" idea. As it's stated in the assignment, it means absolutely nothing because whatever "value" is being added is not clear. You have to know what that "value" is before you can determine how it falls with the other two in making some determination.

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