Homework Help: marketing

Posted by Trina on Thursday, March 17, 2011 at 5:45pm.

Please refer to the following advantages and disadvantages:
Advantages
Little capital outlay
Some control of operations
Risks are shared and limited
Local knowledge

Disadvantages/Potential problems
Limited contact with customers
No direct control of operations
Profits must be shared

These advantages and disadvantages refer to:

A. Patenting
B. Franchising
C. Licensing
D. None of the Above

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