An economics student would like to buy a mini-scooter, but she cannot afford one. Which of the following reasons explain why marketing fails to occur here? (Points : 1)

two or more parties with unsatisfied needs
a desire on the part of each to satisfy the other
no assessments of consumer wants and needs
a way to communicate
an ability on the part of each to satisfy the other
This confuses me whie reading my text i would guess that it would be no assessment of consumer wants or needs.

To determine why marketing fails to occur in this scenario, let's consider each of the options provided:

1. Two or more parties with unsatisfied needs: In this case, there is a student with an unsatisfied need for a mini-scooter, which suggests the presence of a potential market. Thus, this option does not explain why marketing fails to occur.

2. A desire on the part of each to satisfy the other: While both the student and the scooter seller may have a desire to satisfy each other's needs (the student's need for a scooter and the seller's need for a sale), this alone does not guarantee that marketing will occur. There may be other factors preventing the transaction from taking place.

3. No assessments of consumer wants and needs: This option suggests that marketing fails to occur because there has been no evaluation or understanding of consumer wants and needs. In the given scenario, if the student cannot afford a mini-scooter, it implies that there has been little to no assessment of her financial situation or ability to purchase the product. Therefore, this is a potential reason why marketing fails to occur.

4. A way to communicate: Communication is essential for marketing to occur. However, in the given scenario, it is not mentioned whether there is a lack of communication between the student and the scooter seller. Therefore, this option does not provide a clear reason for the failure of marketing.

5. An ability on the part of each to satisfy the other: Both the student and the scooter seller have the potential ability to satisfy each other's needs. The seller has the scooter, and the student has the desire for it. Therefore, the ability to satisfy each other does not explain why marketing fails to occur.

Based on this analysis, the most plausible reason why marketing fails to occur is option 3: no assessments of consumer wants and needs. The student cannot afford a mini-scooter, indicating a lack of assessment of her financial capacity.