Homework Help: Marketing

Posted by Amari on Saturday, March 12, 2011 at 9:41am.

1. Recently American Express, Visa and MasterCard have been pushing hard into the small-ticket end of the credit card market. The purchase of items such as fast food meals, and movie popcorn and candy have been targeted as growth areas for credit card usage. This is an example of __________ on the part of the credit card companies. (Points : 1)
market penetration.
market development.
product development.
diversification.
product dissemination
i think it amarkety penetration

Marketing - MARYLANIZ, Thursday, March 31, 2011 at 10:14am
market penetration

Definitions (2)
1. Increasing market share of an existing product, or promoting a new product, through strategies such as bundling, extensive advertising, lower prices, or volume discounts.

2. Measure of the extent of a product's sales volume relative to the total sales volume of all competing products, expressed as a percentage. Formula: Sales volume of a product x 100 ÷ Total sales volume of all competing products.

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