February 23, 2017

Homework Help: southuniversity

Posted by Cecilia on Friday, February 25, 2011 at 7:02pm.

You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to rapidly move through these processes. Who or what are the key groups that need to "adopt" the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?

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