Your manager has asked you to investigate the Internet marketing strategies used by the company's major competitors. Use the library, the Internet, and any other resources to research competitors and prepare a presentation.
Here are the questions to address for each of the companies you selected. Answer each question for at least 3 companies you find:
•What market segments seem to be targeted by the company?
•What are the most important customer benefits stressed?
•How does the company attempt to connect (develop a relationship) with its customers?
•What is the company's chief strategic advantage over its competitors?
•What features should your company build into its Web site that would rival the competitor's site?
Your assignment should consist of 8-12 PowerPoint slides with 250 words of speaker notes per slide.