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May 22, 2015

Homework Help: marketing

Posted by becky on Sunday, January 30, 2011 at 8:42pm.

ABC Technologies manufactures computer accessories, such as modems and network cards. Even though the company has several purchasing managers, the company president has final authority on all purchases over $500, including the selection of the supplier. In the typical buying center in this company, the company president would have the primary role of:

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