Strategic Initiative

I have chosen amazon store online as my company. I need to come up with an intro and conclusion i have the body of the paper. Within these 2 paragraphs i need to describe the relationship between strategic and financial planning.
How does the initiative affects the organization’s financial planning. How will the initiative affect costs?
How will the initiative affect sales?
Can someone please help me

o Describe risks associated with the initiative and financial effects they may have.

An introduction introduces the material you've included in the body of your papar. The conclusion sums up your main points.