Homework Help: Business

Posted by Steve on Saturday, January 15, 2011 at 8:50pm.

A term for research procedures that test some sort of stimulus as a proxy for a new, revised, or remarketed product or service.
A. experience survey
B. situational analysis
C. thematic apperception test
D. concept test

I've eliminated A and C but can't seem to find enough info on B or D to make a decision. It sounds like B would be the choice, but I'm just not sure.

Business - Ms. Sue, Saturday, January 15, 2011 at 8:55pm
I believe you're right, that it's B. This article gives a different explanation of a concept test.

http://en.wikipedia.org/wiki/Concept_testing
Business - Steve, Saturday, January 15, 2011 at 9:18pm
Thanks!
Business - Steve, Saturday, January 15, 2011 at 9:20pm
I have another question...

One study found that passengers flying on Boeing-747s preferred them to L-1011s, while passengers flying on L-1011s preferred them to Boeing-747s. This is an example of:
A. random sampling error.
B. social desirability bias.
C. administration error – sample selection error.
D. response bias.

Isn't B and D the same? So would this be an example of C because A doesn't apply?

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