March 29, 2015

Homework Help: managment science

Posted by mehboob on Tuesday, January 11, 2011 at 9:50am.

Supposed you have been hired as a Marketing Manager in a Multinational Company which is
dealing in high tech products. Company wants to launch a cell phone in the market which can
measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it
requires very rational strategic decisions to be made in order to launch in new market. Selected
target market for your company is Lahore. Now you are required to prepare an analysis on the
following Ps of marketing before launching this new product in the market.

Product = Specialty

Place = Lahore

Price =?

Promotion =?

* As the target market comprises of the affluent or elites of the city, you need to devise
appropriate plan for this.



You are required to select the best option and justify your answer

Pricing plan:

Less sale and high profit margin
High sale and less profit margin

Pricing strategy:

Skimming strategy
Penetration strategy

Pricing approach:

Value exchange = Price
Cost plus profit = Price


You are required to mention the proper plan for the promotion of this product under the
following headings.

Advertisement strategy
Promotion strategy

Answer this Question

First Name:
School Subject:

Related Questions

marketing managment - Supposed you have been hired as a Marketing manager in a ...
Marketing - Supposed you have been hired as a Marketing manager in a Food ...
Business Management - You have recently been hired as a new manager hired into a...
Algebra - You have been hired by a cell phone company to create two rate plans ...
math - A market research company surveyed 2500 teenage cell phone owners. The ...
marketing - 3. Now that we have discussed the concept of being customer oriented...
MGF 1106 - Four accounting majors, two economics majors, and three marketing ...
businness - Regional Integration for and Against Articles Felix, a U.S. ...
statistics - In a local cellular phone area, company A accounts for 70% of the ...
Business Math - As a newly hired staff accountant for Jordan Designs, you have ...