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March 25, 2017

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Supposed you have been hired as a Marketing Manager in a Multinational Company which is
dealing in high tech products. Company wants to launch a cell phone in the market which can
measure the Sugar level and Heart beat of the users. Since, it is a specialty product so it
requires very rational strategic decisions to be made in order to launch in new market. Selected
target market for your company is Lahore. Now you are required to prepare an analysis on the
following Ps of marketing before launching this new product in the market.



Product = Specialty

Place = Lahore

Price =?





Promotion =?





* As the target market comprises of the affluent or elites of the city, you need to devise
appropriate plan for this.



Requirement





Price



You are required to select the best option and justify your answer



Pricing plan:



• Less sale and high profit margin
• High sale and less profit margin





Pricing strategy:



• Skimming strategy
• Penetration strategy





Pricing approach:



• Value exchange = Price
• Cost plus profit = Price









Promotion



You are required to mention the proper plan for the promotion of this product under the
following headings.



• Advertisement strategy
• Promotion strategy

  • managment science - ,

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