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July 27, 2015

Homework Help: business research

Posted by CL on Thursday, December 16, 2010 at 7:08pm.

a. Employee job satisfaction (high, normal, low) and employee success (0-2 promotions, 3-5 promotions, 5+ promotions) are to be studied in three different departments of a company.

b. Consumers making a brand choice decision between three brands of coffee are influenced by their own income levels and the extent of advertising of the brands.

c. Consumer choice of color in fabrics is largely dependent on ethnicity, income levels, and the temperature of the geographic area. There is detailed area wide demographic data on income levels, ethnicity, and population, as well as the weather bureauís historical data on temperature. How would you identify geographic areas for selling dark-colored fabric? You have sample data for 200 randomly selected consumers: their fabric color choice, income, ethnicity, and the average temperature of the area where they live.

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