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Use the University Library or the Electronic Reserve Readings to locate a peer-reviewed article that reports original research.
Search "major databases (e.g. - ProQuest)" in the Online Collection, and use the key search words, "research studies in" to obtain an article. You can select communication, finance, economics, marketing, technology, or another faculty approved topic for the research study.
Write a 350- to 700-word synopsis of the article, including the following:
Define the business research and its purpose.
Explain the business problems under investigation.
Describe the data collection methods used in the research project.
What did the researchers conclude as a result of their research?

  • marketing - ,

    What is your question about this assignment? The directions seem very clear to me.

    Your instructor does NOT want you using the Internet for this -- re-read that first sentence.

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