1. DEFINE AND COMMENT ON THE MARKETING CONCEPT.
2. OUTLINE AND COMMENT ON THE ROLE OF MARKETING MANAGEMENT WITHIN THE WIDER CONTEXT OF THE OPERATION OF A BUSINESS ENTERPRISE AS A WHOLE UNIT.
Do not type in all-caps.
Please understand that no one here will do your work for you. However, we will be happy to read over whatever you come up with and make suggestions and/or corrections.
Please post what you think.