Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

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Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?

The marketing mix variable being considered here is "Place" or the distribution strategy. The question is asking how Hewlett-Packard sells its personal computers, which refers to the channels or locations where customers can purchase their products.

To get the answer, you can research Hewlett-Packard's distribution strategy by looking for information on their website, press releases, or news articles. Additionally, you can also visit the specialty computer stores, electronics superstores, or Hewlett-Packard's own internet site to see if they mention selling personal computers from Hewlett-Packard.

Overall, the answer to your question is that the marketing mix variable being considered here is "Place," which refers to the channels used by Hewlett-Packard to sell their personal computers.