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July 30, 2014

Homework Help: Inter

Posted by Siamara on Saturday, October 30, 2010 at 5:23pm.

19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
A.

Market research.
B.

Market development.
C.

Market penetration.
D.

Market segmentation.

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