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August 2, 2015

Homework Help: mkt 230

Posted by Mary on Thursday, October 21, 2010 at 6:25pm.

As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling.

Which of these do you feel would be most effective for each of the following clients and why (pros vs. cons)?

a. A company that provides cellular phone
b. A hotel
c. A university
d. A new soft drink

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